
Contact Segmentation: Why Sending the Same Message to Everyone Is the Best Way to Sell to No One
You have 3,000 contacts on your email list. You write a newsletter. You send it to all 3,000. Open rate: 12%. Clicks: 0.8%. Sales: zero. The next week, you write again. You change the subject line, improve the copy, and add an image. You send it again to all 3,000. Open rate: 14%. Clicks: 1.1%. Sales: still zero. The problem isn't […]





